Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius collection

Eight designers reinvent Moncler for 2020 Genius initiative

Craig Green and JW Anderson are among the eight designers who created fresh takes on the puffer jacket for Moncler's extensive 2020 Genius collection at Milan Fashion Week.

As the third iteration of Moncler's Genius project, the brand's latest Autumn Winter show saw 12 different digital-themed installations and eight new lines debuted as part of Milan Fashion Week 2020.

爱博体育官网Returning figures including Craig Green, Simone Rocha and Richard Quinn joined the brand's latest addition, JW Anderson, to reinterpret Moncler's down jacket.

Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius collection
Craig Green presented a range of colourful suits resembling pool inflatables

爱博体育官网Each of the eight designers' offerings were displayed in a room of their own that had been erected especially for the show inside an industrial concrete warehouse.

Padded scarves with cushioned spikes and full-length puffer evening dresses in rainbow stripe were worn by models walking runways decorated like spaceships, cinemas or a forest of inflatable trees.

Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius collection
Each of the eight collections were displayed in a room of their own inside a factory-style warehouse

"In its third edition, Moncler Genius keeps on evolving and exploring new horizons, different categories and novel approaches to communication that give a voice to personal creativity," said the brand.

"Times move, Moncler Genius moves. Moncler Genius reaffirms itself as an open concept that is driven by experimentation and crosses the lines of conventions," it continued.

"Its DNA lies in reinvention. Its reason to be is to decode the customers' behaviours, expectations and emotional connections."

Craig Green reinterpreted the down jacket as a series of monochrome designs resembling padded samurai armour

British fashion designer wanted to "push simplicity to the extreme" when creating the 5 Moncler collection, which is his fourth offering for the brand.

爱博体育官网Green worked exclusively with a very lightweight yet sturdy fabric – micro rip-stop nylon – to convey ideas of transparency, security and protection, using the process of down filling to make flat materials three-dimensional.

Each of the garments engulf almost every part of the model, bar a pair of hands or a chin poking out, and forms one of two main looks.

爱博体育官网A series of monochrome designs resemble padded hazmat suits, while others that look like brightly coloured rubber dinghies.

Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius collection
Jonathan Anderson designed inflated versions of archival looks from his own fashion brand for the show

Northern Irish designer was the newest addition to Moncler's "geniuses", taking the place of Valentino creative director Pierpaolo Piccioli.

Moncler recruited Anderson for his "arrestingly clever vision of gender-defying fashion", which offers a modern take on masculinity and femininity through a cross-over of menswear and womenswear.

爱博体育官网Anderson's gender-neutral 1 Moncler collection saw the designer create inflated versions of chosen looks from the JW Anderson archives.

爱博体育官网Embellished with cushioned perforations and spikes, the looks were displayed on a circular stage interspersed with blow-up columns.

JW Anderson paired quilted bonnets with frilled puffer shorts

Anderson contrasted matte and shiny materials, and filtered in elements of both countryside attire and stereotypical city fashion.

爱博体育官网Quilted bonnets and frilled puffer shorts were paired with bags decorated with inflatable versions of metal chains and footwear that resembles hiking gaiters, which are typically worn over the shoe and lower trouser leg as protective gear.

爱博体育官网"The technicality and straightforwardness of Moncler are fascinating to me," said Anderson. "A down jacket needs to respond to a function, and I kept that in mind adding my own taste for blunt abstraction”.

Richard Quinn's collection saw 1960s cross over with the space-age

London-based designer combined 1960s flower-power with a space-age dynamic in the 8 Moncler collection, which is tied together with his signature striking prints that both match and clash.

All-in-one garments saturated with bold daisies, psychedelic patterns and bejewelled details were worn with feathered headpieces by models walking down a Space Odyssey-style runway, alongside floor-length puffer gowns in rainbow stripes with both hooded and off-the-shoulder versions.

Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius collection
Simone Rocha's tulle-filled designs took cues from Italian film director Federico Fellini

爱博体育官网The 4 Moncler collection by Irish designer took inspiration from Italian film director Federico Fellini, dance and "the fantasy of dress" when using fabrics like tulle to create ethereal, frilly textures.

"It is very much my interpretation of Moncler's technical expertise, exploring fabrications and silhouettes but bringing it all under the female gaze in my idea of modern femininity," said Rocha.

Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius collection
Each of the eight rooms had a theme, from space-age to cinema

Other designers included and , who created the 2 Moncler 1952 collections, Sandro Mandrino with his 3 Moncler Grenoble line, Matthew Williams with the 6 Moncler 1017 ALYX 9SM range and with his 7 Moncler Fragment collection.

Three additional accessory collections were also launched at the event on 19 February, including a canine couture range by luxury dog clothing brand , an electric bike by Copenhagen-based startup and a collaboration with luggage brand Rimowa.

Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius collection
Veronica Leoni imagined "an army of women on a quest for a lost paradise" when designing the 2 Moncler 1952 line

The Moncler Genius project was originally launched at Milan Fashion Week in February 2018.

The following 2019 edition saw Piccioli create a collection of vibrant puffer full-length evening dresses, some with padded hoods and bulbous sleeves and others fully off-the-shoulder with large bows at the back.

爱博体育官网Green's 2020 offerings build on the same design language as his previous creations, which are often made up of oversized, pillow-like down panels that seem to consume the wearer.

The designer recently designed a series of voluminous colour-block jackets, parkas and base layers that can be deflated for travelling.

More images

Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius initiative
The 1 Moncler collection by JW Anderson
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius initiative
The 2 Moncler 1952 collection by Veronica Leoni
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius initiative
The 3 Moncler Grenoble collection by Sandro Mandrino
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius initiative
The 4 Moncler collection by Simone Rocha
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius initiative
The 5 Moncler collection by Craig Green
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius initiative
The 5 Moncler collection by Craig Green
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius initiative
The 6 Moncler 1017 ALYX 9SM collection by Matthew Williams
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius initiative
The 7 Moncler Fragment collection by Hiroshi Fujiwara
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius initiative
The 8 Moncler collection by Richard Quinn
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius initiative
The Moncler dog couture collection by Poldo
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius initiative
The Moncler Reflection collection by Rimowa
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius initiative
The Moncler electric bike by Mate.bike
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius collection
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius collection
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius collection
Simone Rocha's tulle-filled designs took cues from Italian film director Federico Fellini
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius collection
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius collection
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius collection
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius collection
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius collection
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius collection
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius collection
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius collection
Moncler enlists eight designers to "reinterpret the ordinary" for 2020 Genius collection

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